Korea, which is graves of worldwide internet firms?

The virtual reality service, “Second Life” withdraws from Korea.
Completion service of foreign company is insufficient.
The domestic user turned away.

The most popular site of virtual reality, the Second Life, stops their work in Korea. The Second Life is realizing virtual reality through three-dimensional.
The user can live another life in the Internet and they are using Avatar. The Second Life has lots of users in America and Europe. Two years ago, it advanced into Korea, but they leaves the Korean market now.

Similarly, the global Internet community, The My Space, also withdrew. It could not endure more than a one year. The My Space has about 200 million members in the world, but in Korea, it could not be noticed. The Google is also subjected to humiliation in Korea. It is a Super Dinosaur that its market share is more than 60 percents in the world, but in Korea its market share is too low.


◆ Providing service of foreign firms is not novel, so they cannot defeat domestic Internet site.


The reason why they fail to succeed their business is that their service is not fresh to Korean. For example, the My Face, it provides “Find Pals” service, but similar service has already existed in Korea. In 1999, “I Love School” was providing this service. After that, “Cyworld” was appearing, and it had about 2,400 thousand user. Nowadays, it is the number one ranking in Korea. And then, the avatar of the Second Life which was used to live virtual reality already used 10 years ago in Korea. One of the directors in the NC soft said, “The Avatar used in foreign site is not better than Korea, especially its graphic level is inferior to Korean graphic level.” and "In addition, this level can not bring down to the Korean level. "
In case of search site, Korea excels foreign firms at completion of service. In Google, when we search a certain word, its result is a little disordered, but In Naver, it shows clear result reconstructed which user are finding.
The Naver is providing diverse contents, for example news, shopping, weather forecast, dictionary, blog, U.C.C.(User Created Contents) and so on. That is to say, the Naver can provide service which can satisfy its customers. The Naver, to raise its completion of service, is managing 400 monitoring workers. It is trying to satisfy its customers.
Mr. Joo, who is doctor in Korean Internet & Security Agency said that the Naver has accumulated huge contents for many years, so the Google which aimed at worldwide people cannot provide convenient service like the Naver service.

◆Foreign service fails in localization in Korea.

It is a important factor that they failed in localization in Korea. They place too much confidence in their brand and they are not trying to bring down to Korean level. In fact, the My Face did not try to make contents which Korean prefer, and it only translated English into Korea. In addition, some foreign adhered to only their principle so they conflicted with Korean Government. Therefore, some foreign firms aroused unwelcome attention.
One of the authorized persons in foreign firms said that some foreign company hold the whole power about personnel management and marketing and instruct only Korean employee to follow only manual, so they can not deal with quickly Korean situation.

☞ Second Life
Second Life(SL) is a virtual world developed by Linden Lab that launched in 2003. The user can enable to live in Internet by using the Avatar. In virtual reality, they can go to school and buy something by using cyber cash. In addition residents in virtual world enable to interact with others through avatars and can explore, participate in individual and group activities. It is a kind of substitute satisfaction.








☞ SNS·(Social Networking Service)
In the Internet space, we can interact with other people and register some essays and photos. It is named as “온라인 인맥 구축 서비스”. Cyworld in Korea, My space and Face Book in America are representative. Face Book has three hundred million users and is so popular. It can be accessible by using wireless Internet.

Reference

http://news.chosun.com/site/data/html_dir/2009/11/14/2009111400082.html?srchCol=news&srchUrl=news1

Second Life - http://secondlife.com/

Youtube - http://www.youtube.com/watch?v=memW5zjGyFs
http://www.youtube.com/watch?v=EfsSGBraUhc

Face Book - http://ko-kr.facebook.com/


My Space - http://www.myspace.com/