Endemic BEAN POLE, Let Bean Pole to world
팔백반 department store came out at the top last year in terms of sales among a department store in Shanghai area, which is a symbol of economic reform
The first floor of department store has a foreign famous brand such as Armani, Hugo Boss, Coach. But, Korea brand fight well at keen competition in this department store. Especially, BEAN POLE, Korea endemic brand, strive for mastery in the male casual clothes market. BEAN POLE was ranked second after Lacoste of France brand in male casual of department store in terms of last sales
BEAN POLE has a high-ranking image better than POLO
Chinese maniac are increasing despite more expensive than Korea
자오 슈후아 department manager of 팔백반 department store place high value on purchasing power of customers as a strong point of BEAN POLE. A shop sale of BEAN POLE is over 65percent from regular customers. In the case of BEAN POLE, there are many case that people who have bought BEAN POLE purchase that again. However, Lacoste, a counterpart of BEAN POLE, is under 40percent from regular customers.
BEAN POLE is an imports from Korea. Therefore, It's more expensive than Korea due to distribution and customs. Despite these expensive price, BEAN POLE shop will be planed to divide male shop into female shop from next year. because chinese customers love BEAN POLE so much
BEAN POLE open a road in related to Anglicism traditional style
When BEAN POLE appeared on the market in 1989, traditional style brand was unfamiliar in Korea fashion market. Traditional style come from Edinburgh which is old capital of Scotland. That is, It succeeded to tradition and code of a gentleman in upper classes of England. In other words, they regard reflected royal family's sense of value and life style as fashion
Lee Se Hyun commercial affairs, Samsung's second daughter, is in charge of brand value management of BEAN POLE. she established a design research institute in New York and took the highest designer from foreign counties into employment
BEAN POLE have hired fashion celebrities to advertise as well as select items in person which match with image. they plan to express Jeans and Bag by taking advantage of singer 손담비 called 'Fashion Icon'
That's interesting. I've never gone into a Bean Pole. I'll have to check it out. Do you like their clothes?
ReplyDeleteYou need to work on noun-verb agreement and writing about general categories.