Sunday, October 25, 2009

Efficiency up and Price down...... Japanese cars capture the domestic market


Japanese car makers are going into a domestic market. It is to recover scared market because of stagnancy of business activities and the yen's phenomenon. The United States have 10 percents of our market share and Europe and Japanese cars hold the reminder. Japanese car share was 29.4 percents which was a half of Europe in 2005 and increased in 35.5 percents last year but it decreased in 23.9 percents this year.

Honda is at the head. This year Honda is lowering its price as Sport Utility Vehicle 'CR-V' and an upgraded sedan 'Civic' of the medium size models are coming out. The habitual practice that is the more design is high and efficiency is up, the more the price is raised are broken.

Public cars which were Altima, Log and Murano of Nissan already marked down after high- brand Infiniti . At the beginning of Toyota, Japanese cars are competing with each other.

Now three Japanese car enterprises, Toyota Motor, Honda, and Nissan have set to line up between the general public and high-ranking vehicle in the domestic market. Honda that minimized new car's display in the second half of the year due to economic slump and Nissan are planning to introduce new cars next year. All the parties concerned with imported cars said, "Japanese cars passed 40 percents of monthly market share in imported cars at first time after Honda's popularity in last June. As soon as line-up of each enterprise is complete, an annual share will be possible to 40 percents."

Tae won-jun reporter

3 comments:

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  2. Sorry. When I wrote this news traslation, I did'n know that my computer was automatically translated from English to Korean. So,I repost now.

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